peaq and EintrachtTech Partner to bring Machine Economy Opportunities to Stadium Environments

peaq and EintrachtTech, the digital subsidiary of Bundesliga club Eintracht Frankfurt, are partnering on Machine Economy applications in football stadiums. Over 12 months, the partners are identifying and evaluating potential applications of connected infrastructure and Machine Economy approaches in and around Deutsche Bank Park. Any potential implementations will be evaluated jointly.

Eintracht Frankfurt is Germany’s 4th largest football club, and their stadium, Deutsche Bank Park, is a landmark institution among football venues.

60,100 seats. Deutsche Bank Park venue. And underneath them, a machine fleet nobody has ever counted: turnstiles, payment terminals, beverage and catering systems, cleaning equipment, cameras, floodlights, HVAC, energy meters, parking barriers, delivery vehicles.

Every one of those machines already works. Every one is already paid for. But when there is no home match, no concert or event, the devices are sitting idle.

peaq and EintrachtTech explore how connected infrastructure could create additional operational value in stadium environments. Through peaqOS, machines can offer their own services, consume services from other machines and systems, and turn idle capacity into new utility and revenue.

Deutsche Bank Park will become the starting point — serving as a reference environment for jointly assessing relevant opportunities and requirements.

Over 12 months, the collaboration starts with a joint discovery phase to identify and develop potential applications. Together with EintrachtTech, peaq provides the technical platform for evaluating Machine Economy use cases across Deutsche Bank Park and the club’s wider facilities

Dr. Oliver Bäcker, Managing Director of EintrachtTech GmbH, with Till Wendler, Founder & CEO of peaq, at Deutsche Bank Park.

Why a stadium

EintrachtTech’s own case for the Arena of IoT is that nowhere else in the Frankfurt Rhine-Main region do so many people gather in such a limited area at one fixed moment — and that digital solutions proven there will scale to transport hubs, shopping centers, and public space. peaq’s case for stadium machines is that same argument, applied to money.

Sixty thousand people arrive inside an hour. They buy, queue, move, generate data, and leave behind a venue that has to be cleaned, powered, secured, and reset. Then the site sits near-empty until the next matchday. Extreme peaks, extreme idle time, and a few thousand machines carrying both — which is exactly the profile the Machine Economy is built for: hardware that is underused most of the time and overloaded the rest of it, all inside one perimeter, under one operator, on a 42-hectare site with one commercial decision-maker.

What a stadium machine can do once it runs peaqOS

peaqOS gives robots and machines what they need to do business on: a verifiable identity, wallets across supported ecosystems, access rules the owner controls, a service listing that other machines and apps can discover, and a track record that travels. On that basis, a stadium machine stops being a cost line:

• Pay-per-skill instead of flat leases through peaqOS Monetize. A cleaning robot bills per completed job, verified by its own telemetry, rather than sitting inside a fixed monthly contract that ignores whether there was a match that week.
• Autonomous settlement through peaqOS Monetize. Kiosks, beverage systems, and charging points that pay and get paid without an invoice, a spreadsheet, or a manager in the loop.
• Verified data as a product through peaqOS Stream. Camera and sensor arrays signing their output at source, making footfall, environmental, and operational data sellable to buyers who can check where it came from.
• Asset-backed machine financing through peaqOS Verify. peaqOS Verify provides verifiable data on machine activity, performance, and revenue, enabling transparent asset-backed financing for productive machines

The template matters more than the venue

Every large venue on earth runs a version of this fleet. Stadiums, arenas, airports, conference centers, university campuses — same machine categories, same peak-and-idle pattern, same operator structure, same untapped balance sheet. Almost none of them have a Machine Economy strategy, because nobody has written the playbook.

EintrachtTech sees the stadium as a real-world environment for testing, validating and refining innovative solutions.

The value of this project lies not only in its application at one stadium, but also in the documented learnings and a repeatable approach: audit, compatibility testing, business-model development and go-to-market considerations. This creates a solid foundation that can be adapted to the specific needs, infrastructure and commercial context of individual venues and event organisers.

What it means for peaq

Machine Economy adoption is usually counted one machine at a time. Venues change the unit. A single stadium is a few thousand machines under one owner, and the venue category behind it is enormous.

Enterprise venues are one of the fastest routes to machine counts that look like fleets rather than demos. Deutsche Bank Park is where peaq goes to find out exactly how that works.